The television programming veteran joined Spotify last September as head of U.S. “We feel like we have all the tools in place to get us to the next chapter of our audio evolution really big swings while we know we’re also covered on the types of podcasts that current podcast listeners seem to really enjoy the most,” McNamara said. Apple has 28.5 million podcast listeners, according to research firm eMarketer. Spotify has more than 4 million podcasts on its platform and an estimated 32.5 million podcast listeners in the U.S. The podcast, which debuted May 3, ranked No. Its cast includes Hollywood talent Winston Duke from “Black Panther” as Bruce Wayne, comedian Hasan Minhaj as the Riddler and Gina Rodriguez from “Jane the Virgin” as Barbara Gordon. and DC tells the story of Gotham’s crusader as he hunts for the Harvester, a criminal who eats his victims.
#Spotify careers scripted series#
The audio series from Spotify’s deal with Warner Bros.
1 on Spotify’s podcast chart, but for the first time ever this year it was overtaken by a Spotify Original, “Batman Unburied,” for more than two weeks.
“The Joe Rogan Experience” has long ranked as No. The platform will also be supported by other audio creators uploading their work to Spotify. The goal, McNamara said, is to build a podcast library with exclusive original programming that has a mix of scripted narratives like “Batman Unburied” and shows licensed from podcast creators such as “Call Her Daddy” host Alexandra Cooper and Rogan. “With the investment and attention that Spotify has brought to the podcast business, I think it really has made it to a place that now you feel like the sky’s the limit in terms of audience,” said Julie McNamara, head of Spotify’s talk studios, in an interview. The plan - continue building exclusive, original content through its owned podcast production companies and partnerships and creating enough tools and monetization capabilities to entice new audio creators to bring their podcasts to Spotify. Instead of retreating, the company says it is doubling down on podcasting, continuing with a strategy that has propelled Spotify from an underdog in the audio medium to dominating its rival Apple, a pioneer in the space. The streaming service added subscribers in the first quarter, and Rogan said he gained more listeners.
Several musicians including rock artist Neil Young demanded a boycott of Spotify.īut ultimately, Young’s boycott did not have any substantial effect on Spotify’s business. Its CEO apologized to employees for controversy surrounding popular podcaster Joe Rogan and faced questions about whether the company’s heavy foray into podcasting was backfiring.
#Spotify careers scripted free#
Four months ago, the Swedish podcasting giant Spotify was in its own pop culture free fall.